YEAR

CLIENT

PARTNER

2024

Smirnoff

Connect by Live Nation

PROJECT

Smirnoff Future Fresh 

Leveraging Smirnoff’s cultural credentials to help six exceptional artists hit the next stage of their career. 

Embracing the future, we proudly platformed six exceptional artists who had the incredible opportunity to share the stage with some of Australia's hottest acts: Genesis Owusu, Mallrat, and Young Franco. The Smirnoff Future Fresh platform celebrates the fusion of sound and culture, championing the rise of Australia's musical trailblazers. 

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Smirnoff Future Fresh 

Leveraging Smirnoff’s cultural credentials to help six exceptional artists hit the next stage of their career. 

Embracing the future, we proudly platformed six exceptional artists who had the incredible opportunity to share the stage with some of Australia's hottest acts: Genesis Owusu, Mallrat, and Young Franco. The Smirnoff Future Fresh platform celebrates the fusion of sound and culture, championing the rise of Australia's musical trailblazers. 

[]

READ MORE

Smirnoff Future Fresh 

Leveraging Smirnoff’s cultural credentials to help six exceptional artists hit the next stage of their career. 

Embracing the future, we proudly platformed six exceptional artists who had the incredible opportunity to share the stage with some of Australia's hottest acts: Genesis Owusu, Mallrat, and Young Franco. The Smirnoff Future Fresh platform celebrates the fusion of sound and culture, championing the rise of Australia's musical trailblazers. 

[]

READ MORE

Smirnoff Future Fresh 

Leveraging Smirnoff’s cultural credentials to help six exceptional artists hit the next stage of their career. 

Embracing the future, we proudly platformed six exceptional artists who had the incredible opportunity to share the stage with some of Australia's hottest acts: Genesis Owusu, Mallrat, and Young Franco. The Smirnoff Future Fresh platform celebrates the fusion of sound and culture, championing the rise of Australia's musical trailblazers. 

[]

READ MORE

INSIGHTS & RESEARCH

EXPERIENCES

STRATEGY

CLIENT SERVICES

CREATIVE

TALENT PARTNERSHIP

Future Fresh Campaign Signage

Mallrat for Future Fresh

Branded Bar Experience

Sold Out Shows

Driving Product Trial in Venue

YEAR

CLIENT

PARTNER

2024

Smirnoff

Connect by Live Nation

Connecting brands and fan experiences through the power of live music.

We respectfully acknowledge First Nations Peoples as the Traditional Custodians of the lands on which we work and deliver our events. We acknowledge their ongoing cultural and spiritual connections to the lands, waters, seas, skies, and communities. We pay respects to their Elders past and present and extend that respect to all First Nations Peoples.

© 2024 Live Nation Australasia Pty Ltd. Live Nation ® is a registered trademark of Live Nation Entertainment.

Connecting brands and fan experiences through the power of live music.

We respectfully acknowledge First Nations Peoples as the Traditional Custodians of the lands on which we work and deliver our events. We acknowledge their ongoing cultural and spiritual connections to the lands, waters, seas, skies, and communities. We pay respects to their Elders past and present and extend that respect to all First Nations Peoples.

© 2024 Live Nation Australasia Pty Ltd. Live Nation ® is a registered trademark of Live Nation Entertainment.

Connecting brands and fan experiences through the power of live music.

We respectfully acknowledge First Nations Peoples as the Traditional Custodians of the lands on which we work and deliver our events. We acknowledge their ongoing cultural and spiritual connections to the lands, waters, seas, skies, and communities. We pay respects to their Elders past and present and extend that respect to all First Nations Peoples.

© 2024 Live Nation Australasia Pty Ltd. Live Nation ® is a registered trademark of Live Nation Entertainment.

Connecting brands and fan experiences through the power of live music.

We respectfully acknowledge First Nations Peoples as the Traditional Custodians of the lands on which we work and deliver our events. We acknowledge their ongoing cultural and spiritual connections to the lands, waters, seas, skies, and communities. We pay respects to their Elders past and present and extend that respect to all First Nations Peoples.

© 2024 Live Nation Australasia Pty Ltd. Live Nation ® is a registered trademark of Live Nation Entertainment.