PROJECT
Red Bull Unforeseen + Splendour In The Grass
Creating a uniquely immersive, high-octane world within an already frenetic festival.
Responding to the brand brief of giving festival goers ‘energy to discover moments together’, we launched Red Bull unforeseen at Splendour In the Grass and continued it for a second year due to its immense popularity. The first year, it was a hidden Aerodrome that took punters on an electronic music journey, with a plane parked at its centre.
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Red Bull Unforeseen + Splendour In The Grass
Creating a uniquely immersive, high-octane world within an already frenetic festival.
Responding to the brand brief of giving festival goers ‘energy to discover moments together’, we launched Red Bull unforeseen at Splendour In the Grass and continued it for a second year due to its immense popularity. The first year, it was a hidden Aerodrome that took punters on an electronic music journey, with a plane parked at its centre.
[•]
READ MORE
Red Bull Unforeseen + Splendour In The Grass
Creating a uniquely immersive, high-octane world within an already frenetic festival.
Responding to the brand brief of giving festival goers ‘energy to discover moments together’, we launched Red Bull unforeseen at Splendour In the Grass and continued it for a second year due to its immense popularity. The first year, it was a hidden Aerodrome that took punters on an electronic music journey, with a plane parked at its centre.
[•]
READ MORE
Red Bull Unforeseen + Splendour In The Grass
Creating a uniquely immersive, high-octane world within an already frenetic festival.
Responding to the brand brief of giving festival goers ‘energy to discover moments together’, we launched Red Bull unforeseen at Splendour In the Grass and continued it for a second year due to its immense popularity. The first year, it was a hidden Aerodrome that took punters on an electronic music journey, with a plane parked at its centre.
[•]
READ MORE
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