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Connecting brand and fan experiences through the power of live music.
[smirnoff + campaign]
We create campaigns for brands that stand out, unearthing big ideas that earn their place in music culture. We create fan experiences that amplify business objectives by connecting consumer insights with razor sharp creative strategy.
FULL
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AGENCY
TALENT PARTNERSHIPS
Drawing on our unparalleled access in the music and entertainment industry to both local and global talent, we work with brands to foster meaningful relationships through unique storytelling and unlocking new audiences.
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SPONSORSHIP
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CREATIVE
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EXPERIENCES
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INSIGHTS & RESEARCH
[+]
STRATEGY
[+]
CLIENT SERVICES
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MUSIC
DRIVING
CULTURE
FULL
SERVICE
AGENCY
TALENT PARTNERSHIPS
Drawing on our unparalleled access in the music and entertainment industry to both local and global talent, we work with brands to foster meaningful relationships through unique storytelling and unlocking new audiences.
[-]
SPONSORSHIP
[+]
CREATIVE
[+]
EXPERIENCES
[+]
INSIGHTS & RESEARCH
[+]
STRATEGY
[+]
CLIENT SERVICES
[+]
MUSIC
DRIVING
CULTURE
FULL
SERVICE
AGENCY
TALENT PARTNERSHIPS
Drawing on our unparalleled access in the music and entertainment industry to both local and global talent, we work with brands to foster meaningful relationships through unique storytelling and unlocking new audiences.
[-]
SPONSORSHIP
[+]
CREATIVE
[+]
EXPERIENCES
[+]
INSIGHTS & RESEARCH
[+]
STRATEGY
[+]
CLIENT SERVICES
[+]
MUSIC
DRIVING
CULTURE
FULL
SERVICE
AGENCY
TALENT PARTNERSHIPS
[-]
Drawing on our unparalleled access in the music and entertainment industry to both local and global talent, we work with brands to foster meaningful relationships through unique storytelling and unlocking new audiences.
SPONSORSHIP
[+]
CREATIVE
[+]
EXPERIENCES
[+]
INSIGHTS & RESEARCH
[+]
STRATEGY
[+]
CLIENT SERVICES
[+]
MUSIC
DRIVING
CULTURE
"Agencies lean off the back of Secret Sounds Connect's independent fan base research to ensure the festival activations specifically cater to their music lover audience.”
ADNEWS
INDUSTRY MEDIA
Forbes Australia
brand loyalty article
marketing magazine
brand loyalty study
Love soNg
2025
"Agencies lean off the back of Secret Sounds Connect's independent fan base research to ensure the festival activations specifically cater to their music lover audience.”
ADNEWS
INDUSTRY MEDIA
Forbes Australia
brand loyalty article
marketing magazine
brand loyalty study
Love soNg
2025
"Agencies lean off the back of Secret Sounds Connect's independent fan base research to ensure the festival activations specifically cater to their music lover audience.”
ADNEWS
INDUSTRY MEDIA
Forbes Australia
brand loyalty article
marketing magazine
brand loyalty study
Love soNg
2025
"Agencies lean off the back of Secret Sounds Connect's independent fan base research to ensure the festival activations specifically cater to their music lover audience.”
ADNEWS
INDUSTRY MEDIA
Forbes Australia
brand loyalty article
marketing magazine
brand loyalty study
Love soNg
2025
Connecting brands and fan experiences through the power of live music.
GET IN TOUCH
We respectfully acknowledge First Nations Peoples as the Traditional Custodians of the lands on which we work and deliver our events. We acknowledge their ongoing cultural and spiritual connections to the lands, waters, seas, skies, and communities. We pay respects to their Elders past and present and extend that respect to all First Nations Peoples.
© 2024 Live Nation Australasia Pty Ltd. Live Nation ® is a registered trademark of Live Nation Entertainment.
Connecting brands and fan experiences through the power of live music.
GET IN TOUCH
We respectfully acknowledge First Nations Peoples as the Traditional Custodians of the lands on which we work and deliver our events. We acknowledge their ongoing cultural and spiritual connections to the lands, waters, seas, skies, and communities. We pay respects to their Elders past and present and extend that respect to all First Nations Peoples.
© 2024 Live Nation Australasia Pty Ltd. Live Nation ® is a registered trademark of Live Nation Entertainment.
Connecting brands and fan experiences through the power of live music.
GET IN TOUCH
We respectfully acknowledge First Nations Peoples as the Traditional Custodians of the lands on which we work and deliver our events. We acknowledge their ongoing cultural and spiritual connections to the lands, waters, seas, skies, and communities. We pay respects to their Elders past and present and extend that respect to all First Nations Peoples.
© 2024 Live Nation Australasia Pty Ltd. Live Nation ® is a registered trademark of Live Nation Entertainment.
Connecting brands and fan experiences through the power of live music.
We respectfully acknowledge First Nations Peoples as the Traditional Custodians of the lands on which we work and deliver our events. We acknowledge their ongoing cultural and spiritual connections to the lands, waters, seas, skies, and communities. We pay respects to their Elders past and present and extend that respect to all First Nations Peoples.
© 2024 Live Nation Australasia Pty Ltd. Live Nation ® is a registered trademark of Live Nation Entertainment.
GET IN TOUCH